Revenue Impact Simulator
See how your revenue responds to the levers you pull.
Health Indicators
€30,600
Total CAC / Month
€23,150
Gross Profit / Month
1.3 mo
CAC Recovery Time
€104,874
Monthly Revenue
Scenario — what if?
Adjust the levers and see the impact in real time.
Marketing Payroll
€2,700€2,700
Sales Payroll
€21,500€21,500
S&M Software
€1,250€1,250
Commercial Growth Costs
€4,000€4,000
Other Commercial Costs
€1,150€1,150
Total CAC / Month
€30,600€30,600
CAC per Customer
€3,036€2,760
# Leads (Appointments)
144144
# Proposals
4848
Conversion Rate
21.0%23.1%
# New Customers
1011
Avg Order Value
€9,400€9,400
Initial Monthly Revenue
€94,752€104,227
Gross Margin
22.0%22.0%
Initial Gross Profit
€20,845€22,930
Expansion Orders / Customer / Year
0.20.2
Expansion Order Value
€3,500€3,500
Expansion Margin
34.0%34.0%
Expansion Revenue / Month
€588€647
Expansion Gross Profit / Month
€200€220
Total Monthly Revenue
€95,340€104,874
Gross Profit (New + Repeat)
€21,045€23,150
Gross Profit / Month
€21,045€23,150
CAC Recovery Time
1.51.3
| Metric | Before | After | Change | |
|---|---|---|---|---|
| Acquisition | ||||
| Marketing Payroll | €2,700 | €2,700 | — | |
| Sales Payroll | €21,500 | €21,500 | — | |
| S&M Software | €1,250 | €1,250 | — | |
| Commercial Growth Costs | €4,000 | €4,000 | — | |
| Other Commercial Costs | €1,150 | €1,150 | — | |
| Total CAC / Month | €30,600 | €30,600 | — | |
| CAC per Customer | €3,036 | €2,760 | -9.1% | |
| Initial Revenue | ||||
| # Leads (Appointments) | 144 | 144 | — | |
| # Proposals | 48 | 48 | — | |
| Conversion Rate | 21.0% | 23.1% | +10.0% | |
| # New Customers | 10 | 11 | +10.0% | |
| Avg Order Value | €9,400 | €9,400 | — | |
| Initial Monthly Revenue | €94,752 | €104,227 | +10.0% | |
| Gross Margin | 22.0% | 22.0% | — | |
| Initial Gross Profit | €20,845 | €22,930 | +10.0% | |
| Follow-up & Expansion | ||||
| Expansion Orders / Customer / Year | 0.2 | 0.2 | — | |
| Expansion Order Value | €3,500 | €3,500 | — | |
| Expansion Margin | 34.0% | 34.0% | — | |
| Expansion Revenue / Month | €588 | €647 | +10.0% | |
| Expansion Gross Profit / Month | €200 | €220 | +10.0% | |
| Cash Efficiency | ||||
| Total Monthly Revenue | €95,340 | €104,874 | +10.0% | |
| Gross Profit (New + Repeat) | €21,045 | €23,150 | +10.0% | |
| Gross Profit / Month | €21,045 | €23,150 | +10.0% | |
| CAC Recovery Time | 1.5 | 1.3 | -9.1% | |